'Fundamentals of Sales': 'Fundamentals of Sales' is published in its fourth edition and is thus regarded as a small standard work on the subject. The guiding principle is a demanding practical orientation without unnecessary academization, but always on the basis of scientific findings. The volume covers all essential contents for success factors in sales and distribution. The target readers are managers in marketing and sales as well as students in further education and at universities of applied sciences and scientific universities with a focus on marketing.