Adonia Verlag: Tourism in China - Pfund, Franziska - Bod

Tourism in China

Akademische Schriftenreihe V58945
Bod
ISBN 9783640866212
28 Seiten, Taschenbuch/Paperback
CHF 22.05
BOD folgt in ca. einer Woche
Seminar paper from the year 2002 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Hof, language: English, abstract: Since the adoption of the policies of reform and the opening to the outside world,

Chinas tourism has entered a stage of rapid development. Being a country rich in

tourism resources, it has become a demanded destination in Asia for tourists from all

over the world, but also domestic tourism is growing vigorously.

This paper is divided in four parts. Chapter one will give an insight into important

factors concerning Chinas tourism industry and explain its economical and political

situation. Besides, investments in tourism will be explained. Chapter two illustrates

Chinas tourism market, considering tourism operation and management, crucial

regulations, infrastructure development but also human resources as well as media

and advertising. Chapter three points out the impact of the World Tourism

Organization on Chinas tourism industry and illustrates through which projects the

organization has helped to further development of tourism. In chapter four the main

points will be summarized.
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